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We are Unlimited

Addressing our clients’ evolving brand and business challenges

Creston Unlimited

Over the last decade, we’ve seen unprecedented change in marketing communications and business transformation. Digital, data and technology have been the key game changers.

Whilst this change has opened up unlimited opportunities, it has also resulted in an ever-changing and often challenging landscape for businesses and brands. In parallel, the siloed marketing disciplines, media channels and business processes of the past no longer engage today’s consumers as effectively as they once did.

For clients, the ability to draw upon thought leadership and multidiscipline expertise to navigate this change is vital to achieving sustainable growth. That’s why we’ve created Creston Unlimited.

Creston Unlimited

With Unlimited Thinking at its heart, Creston Unlimited brings together a unique blend of discipline experts from across the specialist companies and partners within the Creston Group.

We embrace the power of creative collaboration to solve the big strategic brand and communication issues that our clients face.

Our work

Spanning integrated technology, brand and consultancy services our diverse and complementary teams deliver award-winning work for clients.

Vue

Magnum

Virgin Trains

BMW

Vue

With an objective to increase Vue cinema admissions and market share, we used local audience insight and mapping to define the Vue target audience and create new film-related and inspired creative content across multiple channels.

To view this and other current case studies please click here

Magnum

A truly integrated brand engagement campaign spanning digital, social, experiential, print and outdoor, to drive excitement around the release of two limited edition Magnum ice cream flavours, Magnum Pink and Magnum Black.

To view this and other current case studies please click here

Virgin Trains

We needed to get more people travelling by trains – specifically Virgin Trains. So we captured the feeling of Arrive Awesome, ramping up the awesomeness across social, digital advertising and CRM to bring it to life.

To view this and other current case studies please click here

BMW

Tasked with revolutionising the user experience of BMW’s retailer network websites, we balanced centrally managed and localised content to empower dealers to market in their local area.

To view this and other current case studies please click here

Group highlights

Financial
Operational and corporate

Revenue

£76.9m 2014: £74.9m

Headline PBT

£9.9m 2014: £9.6m

Headline diluted EPS

13.07p 2014: 11.79p

Launch

Launch of new strategy including new agency group brand, Creston Unlimited, alongside rebranding of Group companies

Digital

Digital and online revenue up 7 per cent in absolute terms representing 55 per cent (2014: 53 per cent) of Group revenue

Acquisitions

Acquisition of niche, market-leading neuroscience specialist, Walnut Unlimited

Post period acquisition of 51 per cent of How Splendid Ltd, a digital design and development consultancy, to create Splendid Unlimited

Post period strategic investment for a 27 per cent stake in advertising agency, 18 Feet & Rising Ltd

Partnerships

Partnerships with:

  • Serviceplan Gruppe (European marketing communications)
  • Future Foundation (global consumer trends)
  • The Digital Consultancy (digital strategy)
  • Propeller Communications (digital healthcare communications in the US)

Chief Executive's review

Barrie Brien

The launch of Creston Unlimited, a Group-wide rebrand, three acquisitions and four partnerships have all been delivered alongside a strong new business performance, growth in our financial results, and an increased dividend to our shareholders.

Chief Executive's review

Overview

In the 12 months under review, the Group has delivered a good financial and operational performance and achieved significant progress in implementing its five year strategic plan.

The Group is reporting year-on-year growth across full year revenue, Headline PBT, Headline Diluted EPS and dividend. Revenue grew 3 per cent against the prior year to £76.9 million (2014: £74.9 million) with like-for-like revenue up 2 per cent to £76.6 million (2014: £74.9 million); Headline PBT rose 2 per cent to £9.9 million (2014: £9.6 million); while Headline Diluted EPS was 13.07 pence (2014: 11.79 pence), an 11 per cent increase.

The proposed full year dividend also increased 8 per cent to 4.20 pence per share (2014: 3.90 pence per share). At the year end, the Group had a strong balance sheet with net cash of £8.3 million (2014: £7.5 million).

Chief Executive's review

Strategy

At the start of the year I set out, and we began, the implementation of the new Group strategy for the next five years, internally known as our ‘5x5’.

In summary this strategy is to:

  • build an agency group brand
  • develop a group full service client offer
  • develop our consultancy offer
  • invest in our existing companies’ offer and services
  • grow our international services.

Following the launch of our new agency group brand, Creston Unlimited in November 2014, and the simultaneous rebrand of all Creston companies with the Unlimited suffix, we have spent the subsequent six months beginning to build out this offer. Having previously identified with the Board where the gaps in our full service lie, we have commenced a programme of targeted investments, acquisitions and partnerships to add these complementary skills and expertise to the Group.

Chief Executive's review

Operating review

Communications & Insight

  • Revenue £56.2 million (2014: £53.6 million)
  • Headline PBIT £8.1 million (2014: £8.3 million)
  • International offer strengthened through European partnership with Serviceplan and strong relationship with Asian marketing network Hakuhodo
  • Launched a number of new client products and services including MediaWorks, Real Life and Cascade
  • Strong new business and industry awards performances

Health

  • Revenue £20.7 million (2014: £21.3 million)
  • Headline PBIT £4.3 million (2014: £4.5 million)
  • Cemented Health Unlimited’s reputation in the marketplace for delivering ‘digital pharma firsts’
  • Partnership with Propeller Communications to strengthen US digital healthcare capabilities
  • FY16 launch of new search marketing offer, Search Unlimited, covering both SEO and SEM

Chief Executive's review

Downloads

Our business model

We have developed a flexible business model which enables us to:

Our strategy

Build an agency group brand

Our progress 5 year targets
  • Launched new agency group brand, Creston Unlimited
  • Rebranded all Group agencies with the Unlimited suffix
  • Senior hires to the Creston Unlimited team
  • Grow Creston Unlimited’s market profile
  • 5 of top 10 clients to be Creston Unlimited wins

Develop a group full service client offer

Our progress 5 year targets
  • Acquisition of niche, market-leading neuroscience specialist, Walnut Unlimited
  • Strategic investment in advertising agency, 18 Feet & Rising
  • 50 per cent of top 20 client revenue from shared clients
  • Creston Unlimited to win industry awards

Develop our consultancy offer

Our progress 5 year targets
  • Acquisition of digital design and development consultancy, Splendid Unlimited
  • Partnership with Future Foundation (global consumer trends)
  • Partnership with The Digital Consultancy (digital strategy)
  • Advise clients on their brands’ seamless end-to-end consumer experience
  • Create marketing solutions for clients’ digital transformations, including new products, services and systems

Invest in our existing companies

Our progress 5 year targets
  • Launched senior leadership programme, Talent Unlimited
  • Launched Search Unlimited, our search marketing offer for the healthcare sector
  • Deliver organic growth through new start-ups
  • Launch new technology-based products and services

Grow our international services

Our progress 5 year targets
  • Partnership with Serviceplan (European marketing communications agency group)
  • Partnership with Propeller (US digital healthcare communications)
  • 50 per cent of top 20 client revenue from international services
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